Beauty Launches

Clarins Introduces the AI Skin Observer

Taking the form of a mirror, the AI Skin Observer offers an in-depth skin analysis for better expertise and advice offered in stores.

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By: Rachel Klemovitch

Assistant Editor

Clarins continues its commitment to customer-centric, innovative beauty with the AI Skin Observer, its latest technological gem dedicated to advanced skin analysis.

The AI Skin Observer is the latest release from Clarins Group Beauty Tech division, following the Lip Oil Factory – enabling on-demand customization of iconic Clarins Lip Oil – and MyBlend LED mask.

This device uses biophysical sensors and face pictures with multiple lighting modes to analyze up to 22 skin parameters. This provides more information about your skin for more refined expertise and advice offered in stores.

Taking the form of a mirror, the AI Skin Observer is integrated on existing consultation tables, a central element in each Clarins point of sale.

Clarins brand General Manager, Katalin Berenyi, said,  

“The AI Skin Observer is designed to fit perfectly into our retail space. Through its ease of use, it allows beauty advisors to remain focused on listening to the client and her needs. It extends their expertise by revealing dimensions invisible to the eye, thanks to algorithms leveraging years of research from Clarins laboratory. By combining AI, beauty tech with human touch, beauty consultations are enhanced.”

This new cutting-edge device is currently being deployed in 20 stores worldwide, including: 

  • John Lewis Oxford Street in London
  • Printemps Haussmann in Paris
  • Clarins boutique in Dubai Hills
  • La Rinascente in Milan
  • Clarins boutique & spa in Shanghai Jing An Kerry Center
  • Macy’s Herald Square in New York

The AI Skin Observer, developed with the support of an ecosystem of start-ups, is the result of years of fundamental research into skin analysis by the Clarins laboratory and the Group’s progress in AI and imaging, particularly within its Beauty Tech division.

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