Clarins has chosen, Arizona Muse, an American model, earth advocate, and founder of DIRT charity, as its first Global CSR Advocate. 

As Clarins’ CSR advocate, Muse will highlight how Clarins addresses social and environmental issues. Muse will also share and connect with people around the brand’s main CSR initiatives through her content.

Virginie Courtin, Managing Director of the Clarins Group, said, 

“Clarins has always advocated for social and environmental responsibility. It’s one of our founding values. We have chosen Arizona as the perfect partner to represent this core value and embody our CSR initiatives: her deep commitment to sustainability matches Clarins’ and she shares our convictions about the work companies need to be doing in terms of CSR.” 

Sustainability content will go live across social media in April of this year. 

Muse will kick off the partnership on her own Instagram page with a post speaking about her collaboration with Clarins and why advocating for the brand resonates with her. She will also share social content highlighting Clarins’ main CSR initiatives.

By 2030, the goal is to cultivate one-third of the plants needed for Clarins products in the two Clarins Domaines, using farming methods that actively regenerate the soil. 

Clarins is the first cosmetics brand in the world to obtain the prestigious Regenerative Organic Certified (ROC) certification for its regenerative farming activity on the Domaine de Serraval.