Clinique announced a visionary collaboration in the U.S. with ACUVUE, a leading contact lens brand.

This partnership unites two global leaders around a powerful mission: to advance eye education in beauty and vision by highlighting to consumers that they can wear contacts and eye makeup confidently.

This collaboration highlights Clinique’s expertise in creating high-performance eye makeup products that follow Clinique’s Eye Safety Promise, which includes testing for safety on contact lens wearers, and ACUVUE expertise in contact lens comfort from ACUVUE.

Together, these brands are delivering an important message to consumers worldwide: eye comfort and self-expression can exist seamlessly.

Despite the growing popularity of contact lenses among Gen Z and Millennials, many may be hesitant to wear eye makeup while wearing contact lenses. Additionally, as they select which makeup to use, many remain unaware that there are eye makeup options that are specifically tested to be safe on contact lens wearers.

Clinique and ACUVUE are stepping in to advance this narrative. Building on decades of expertise and consumer trust, this collaboration will help educate people to comfortably wear contact lenses and eye makeup with confidence.

Christie Sclater, SVP Global Marketing, Clinique, said,

“Clinique’s Eye Safety Promise is more than a statement—it’s a commitment we’ve honored for years and includes testing all Clinique eye makeup for safety on contact lens users. By collaborating with ACUVUE, we’re creating an exciting moment in beauty and vision, to send a message to today’s contact lens wearers that helps them express themselves comfortably and creatively.”

Collaborative Goal

One of the goals of the collaboration is to underscore that consumers can wear contact lenses and use eye makeup confidently. 

By focusing on Clinique’s commitment to eye makeup formulations that follow Clinique’s Eye Safety Promise, which includes testing for safety on contact lens wearers, and deep expertise in contact lenses from ACUVUE, the collaboration aims to support the personal expression of contact lens and eye makeup wearers.

To bring this initiative to life, Clinique and ACUVUE will roll out a multi-channel consumer education campaign featuring expert-driven content, engaging digital activations, and consumer experiences. 

The initiative reinforces both brands’ shared dedication to their consumers across industries and defines what it means to put consumers first.