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This year’s boot features skincare favorites, exclusive giveaways, and special guest appearances.
August 4, 2025
By: Rachel Klemovitch
Assistant Editor
K-Beauty brand CosRx is set to glow up KCON LA 2025 with an all-out booth activation, offering skincare enthusiasts and K-pop fans a chance to experience the brand’s cult-favorite products up close.
Taking place August 1–3, 2025, at the Los Angeles Convention Center, KCON LA 2025 is the ultimate celebration of Korean music and culture—and CosRx is ready to help attendees glow from head to toe.
A CosRx spokesperson said,
“KCON LA 2025 is all about connection – with music, culture, and each other. We’re so excited to meet our community in person and celebrate K-Beauty together. Whether you’re a longtime fan or discovering CosRx for the first time, we’ve created a booth experience that’s fun, engaging, and glow-inducing from the inside out.”
Throughout the weekend, the booth will offer a series of interactive experiences.
A glow-themed game will give participants the chance to win the Advanced Snail Mucin Glass Glow Hydrogel Mask and products from the newly launched Peptide-132 Damage Repair line.
Visitors who follow the brand on Instagram and the brand’s Amazon storefront will receive the Snail Duo, featuring the Advanced Snail 96 Mucin Power Essence, and Advanced Snail 92 All-in-One Cream.
Guests can also step into the dedicated photo zone, designed to spotlight their mirror skin and glossy hair strands in a share-worthy setting.
Adding to the weekend excitement, CosRx has planned a special guest appearance at the booth on Sunday, August 3.
More details will be revealed on-site, but the brand encourages fans to stop by and join the celebration as KCON LA 2025 comes to a close.
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