As the first drop of its new fragrance incubator CotyLab, Coty is partnering with Netflix and Shondaland to unveil the first seasonal fragrance collection inspired by Bridgerton. 

With each Eau de Parfum, the three-piece collection is designed to bring out moments from the show through olfactive experiences. 

The Fragrance Packaging

The Bridgerton Fragrance Collection’s packaging is “a love letter to refinement,” Coty says. Adorned with a spherical gold cap, the clear glass bottles allude to apothecary bottles. The colors and tones of the fragrance packaging corresponds to each scent’s notes. 

The label and box feature damask ornamentation, suggesting a Bridgerton palette. “A noble crest reflects the heritage of high society,” the press release states, with subtle flourishes – a diamond, feathers, and a mask.

Amaury de Vallois, President of Coty UUCAN (US, UK, Canada, Australia and NZ) comments:

“As the first launch from CotyLab, this collection reflects our ambition to fuse cultural relevance, creative innovation, and olfactive excellence. We are especially excited to partner with Ulta Beauty as the exclusive U.S. retailer, whose reach and passion for discovery make them the ideal collaborator to introduce this enchanting world of Bridgerton to fragrance lovers nationwide.”

The Scents in the Bridgerton Fragrance Collection

The Bridgerton Fragrance Collection includes three fragrances:

• Tempting Peach—peach, mango, and mandarin intertwine in a Chypre Fruity. 
• Rebel Vanilla—an Ambery Floral composition with rose, gardenia, and jasmine. Gourmand vanilla is the base note.
• Graceful Hydrangea—a Floral Woody reverie, with blackcurrant, cedarwood, and a decadent praline note.

Fittingly, the campaign will be narrated by actress Golda Rosheuvel, who plays Queen Charlotte in the show. 

Read Next

Dove & Bridgerton Debut ‘Let Them Talk’ Campaign

Coty Faces Leadership Overhaul

Coty Reports Q1 2026 Results