Coty announced plans to integrate its Prestige Beauty and Mass Fragrance businesses, refocusing the company on its heritage and core strengths, to drive sustainable profitable growth and accelerate value creation. 

To maximize growth prospects and synergies, Coty will initiate organizational changes to drive much closer integration and coordination between Prestige & Consumer Beauty fragrances. 

Under this new structure, Coty will fully leverage its scale across R&D, consumer insights, manufacturing, and distribution to strengthen the company’s revenue and profit engine.

Sue Nabi, CEO of Coty, said, 

“This next phase of our transformation is about clarity and focus. By more closely integrating all our fragrance and scenting brands, we unlock the full power of our scale. The fragrance category continues to outperform the global beauty market and already drives the majority of our revenues and profits. Coty has a proven right to win at all price points of scenting, from $5 to $500, and is already making strong headway in the exciting new $7 billion mist market.”

The strategic review will focus on Coty’s $1.2 billion revenue mass color cosmetics business, including brands such as CoverGirl, Rimmel, Sally Hansen, and Max Factor, and its distinct Brazil business. 

This review will assess a full range of alternatives, including partnerships, divestitures, spin-offs, and other potential strategic actions, to maximize long-term value. 

Coty’s Prestige division will also continue to grow its cosmetics and skincare businesses. The company will increase its presence in cosmetics and skincare, offering strong margin potential and a significant opportunity for global growth. 

New Leadership

Nabi added,

“This new structure will also drive renewed momentum and sharper focus for Consumer Beauty, positioning it to compete more effectively in the evolving beauty landscape. We have asked Gordon von Bretten, Coty Board member and former Chief Transformation Officer, to lead Consumer Beauty as President, reporting to me. Mr. von Bretten will have end-to-end responsibility for delivering the full potential of our strong brands in the mass cosmetics, mass skin, and personal care businesses. He will also lead the strategic review and join Coty’s Executive Committee.”

As part of this organizational redesign, Stefano Curti, Chief Brands Officer of Consumer Beauty, and Alexis Vaganay, Chief Commercial Officer of Consumer Beauty, will step down from their roles.

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