Coty’s consumer beauty brand, CoverGirl, will debut its latest campaign in partnership with U.S. sprinter and three-time gold medalist Gabby Thomas. 

The Ready. Set. Wrap. campaign will spotlight Eye Enhancer Wrap Tubing Mascara, the brand’s first-ever tuber mascara, which was introduced in November.

Mary Santangelo, Senior Vice President, CoverGirl Global Marketing at Coty, said,

“At CoverGirl, we champion confidence and the power to push past limits. Gabby Thomas embodies these values every time she steps on the track. Her strength and determination mirror the high-performance innovation behind our new mascara, making her the perfect partner to help inspire a new generation of CoverGirls.”

Thomas’ elite performance and endurance mirror the power and long-lasting wear of Wrap Mascara’s breakthrough formula, which delivers lashes that truly “go the distance.” 

Engineered for up to 30-hour wear, Eye Enhancer Wrap Tubing Mascara features an ultra-stretch formula.

It also features a flexible tapered brush that wraps each lash with lightweight tubing technology for instant definition and a lash-extension effect.

Starting in January, Eye Enhancer Wrap Tubing Mascara will be available nationwide.

The campaign will feature Thomas putting the mascara to the test on the track to showcase its sweat-proof and water-resistant nature that keeps pace with even the most demanding lifestyles.

This performance-driven campaign will run on national TV and paid and organic social beginning in early January.

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