This March, Credo Beauty announced Saie as a new brand partner. 

As industry trailblazers, the two brands have banded together with a shared mission of championing beauty that is better for people, packaging, products, and the planet.

Saie Founder and CEO Laney Crowell, said,

“Saie is built on clean ingredients, high performance, and easy, effortless application. When I first discovered clean beauty, I loved shopping at Credo Beauty, and I’m so excited for our community to now find Saie on the Credo shelves.” 

Saie prioritizes skin-first formulas and makeup for minimalists seeking purposeful, high-performing products delivered sustainably.

Saie partners with Pact Collective, the non-profit co-founded by Credo Beauty, to tackle the beauty industry’s packaging waste problem and drive circular, sustainable solutions.

Under The Saie Climate Initiative, its comprehensive sustainability program, Saie has committed to collecting 5 million pounds of plastic by 2027 with rePurpose global.

Through repurpose global, Saie is also certified Plastic Negative, and they have committed to becoming carbon net zero across all emission scopes by 2039. 

Saie also participates in key climate programs such as The Climate Pledge, 1% for the Planet, Leaping Bunny, and FSC.

Annie Jackson, Co-Founder & CEO Credo Beauty, commented,

“Saie is the embodiment of the perfect partner for Credo and for our clients.  Laney has developed products that are not only beautiful and high-performing but thoughtfully formulated. We have a shared commitment in our values and mission and Saie consistently reflects that in everything they do.  Meeting our clients’ clear desire for Saie as well as our purpose being undeniably in sync – building something together that’s impactful is unbelievably exciting.” 

As part of the Credo Beauty launch, Saie will show up via a visual merchandising takeover supported by a prominent digital and social presence, email, and SMS targeting. 

Additionally, there will be consumer events, media and influencers collaborations, bolstered by educational moments throughout 2026 and beyond.