Inspired by iconic destinations, the new brand, ShampooHotel, offers professional-grade formulas with fragrances created to transform your bathroom into the “ultimate hotel experience.” 

The brand has launched exclusively at Ulta Beauty online and will roll out to select Ulta Beauty stores nationwide by June 8th.

Penny Coy, Senior Vice President of Merchandising at Ulta Beauty, said, 

“ShampooHotel delivers on that promise with its accessible approach, clean ingredients, and unique formulas that elevate everyday beauty routines into a self-care experience. With each product’s scent inspired by a vacation destination, we’re confident new and existing guests will look forward to their shower like never before.”

All ShampooHotel products come in sustainable packaging. Products are vegan, cruelty-free, free from parabens, mineral oil, and harsh sulfates.

ShampooHotel believes everyone deserves an upgrade, so they formed four collections, developed by in-house perfumers and formulators, with luxurious scents made to transport consumers to their dream destinations. 

Destination Scents

• Miami
  • Smells like Zesty lemon peel, warm patchouli, and sea salt
  • Provides deep nourishment and hydration
  • Includes Hyaluronic Acid 
• Marrakesh
  • Smells like Sweet orange, cardamom, and night-blooming jasmine
  • Reinforces and restores hair
  • Features Argan Oil & Rhassoul Clay
• Rio
  • Notes of Lush vanilla orchid, coconut, and sandalwood. 
  • Adds volume and body
  • Includes Bamboo Extract & Biotin
• Paris
  • Notes of Pink grapefruit, crushed clove, and blackcurrant. 
  • Adds shine, leaves hair vibrant and glossy
  • Features Grapeseed Oil

With this launch, ShampooHotel aims to provide a luxurious lifestyle within reach for all by offering a Shampoo, Conditioner, Body Wash, and Body Lotion in each scent. 

In addition to the Shampoo, Conditioner, Body Wash and Body Lotion, the Miami collection will include a Leave-In Conditioner.

The brand is targeting a “masstige” audience by offering an elevated product at an accessible price point of $15 per SKU.

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