Breakthrough cosmetics line Dibs Beauty has entered an exclusive partnership with Ulta Beauty. Starting on August 26th, select brand products will debut on shelves at over 590 Ulta Beauty stores across the U.S. and online, launching through Ulta Beauty’s emerging brand platform, Sparked.
 
Dibs Beauty was created to deliver easy, must-have makeup made for more. 
 
The award-winning hero products, including the Desert Island Duos, are designed to deliver quick and compelling transformations with a “flick of a wrist.” 
 
Co-Founder Courtney Shields has been a loyal Ulta Beauty fan and customer since a young age.
The Ulta Beauty launch will represent DIBS Beauty’s first foray into brick-and-mortar retail.
 
The brand is on a mission to become a “50-state brand,” strategically establishing a presence in every state. Jeff Lee, Co-Founder and CEO, believes this partnership with Ulta Beauty has the power to get the brand closer to that goal with a presence in 46 states.
 
Lee commented, 
 
“We have worked hard to introduce our uncomplicated, easy-to-use products to consumers of all generations and levels of makeup knowledge. We were extremely thoughtful about finding the right partner that amplifies our commitment to welcoming people into the DIBS experience with bright and open spaces. Ulta Beauty is the dream partner for us in our shared mission to ‘blend the rules’ for today’s consumers.”
 
Dibs’ assortment is certified clean, vegan, cruelty-free, gluten-free, talc-free, safe for sensitive skin, and both allergy and dermatologist-tested. 
 
Maria Salcedo, Senior Vice President of Merchandising at Ulta Beauty, said, 
 
“Giving beauty lovers more of what they love, we’re excited to exclusively welcome emerging color cosmetics brand, DIBS Beauty, to our assortment as they make their retail debut. For the first time, our guests can explore, experiment, and play with DIBS’ perfectly paired blush, contour, and glow-giving bronzer sticks in stores, making it easier than ever to find their ideal shades for an unmatched, everyday look. We’re thrilled to partner with Courtney and her team to bring the brand to life on our beauty shelves.”
 
The brand also gives back through Conscious Beauty at Ulta Beauty.  

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