Beauty Industry

Donna Karan Cashmere Mist Taps Imaan Hammam for New Campaign

The Cashmere Mist Eau de Parfum bottle was designed by Donna Karan's late husband, and the outer box comes in a gold hue.

Donna Karan New York is relaunching its Cashmere Mist Eau de Parfum, with a new campaign featuring global supermodel, Imaan Hammam.

The campaign reintroduces the fragrance’s timeless sensuality with a fresh, modern edge that speaks directly to multifaceted women.

Originally released in 1994, Cashmere Mist was created to embody the luxurious feel of cashmere against bare skin.

Jean Madar, Chairman & CEO, Inter Parfums, Inc., said,

“Donna Karan Cashmere Mist, a longstanding Fragrance Foundation Hall of Fame honoree, is a true icon in the world of fragrance, celebrated for its timelessness and loyal following. This new campaign marks an exciting chapter, where we honor its rich legacy while embracing the future, inviting a new generation to discover its unmatched sophistication and sensuality.”

Designed by Donna Karan’s late husband, sculptor Stephen Weiss, the Cashmere Mist Eau de Parfum bottle mirrors the beautiful contours and lines of the female form in glass.

The outer packaging reflects a sensuous gold hue.

This fresh and floral fragrance features, Italian bergamot, lily of the valley, orchid flowers, Moroccan Jasmine, ylang ylang, sandalwood, vanilla, amber, cedarwood, and patchouli.

Going back to its roots, the new Cashmere Mist campaign takes place at the Stockholm Archipelago, where the original campaign was shot 30 years ago.

Shot in black and white, the images are both powerful and minimalist, allowing the beauty of Hammam and the fragrance to shine in their purest forms.

Draped in cashmere and enveloped in the mist, Hammam embodies the essence of the fragrance: timeless, raw, and seductive.