Dove & BBBSA Donate to Kids for Back-to-School Confidence

Unilever beauty brand Dove, Big Brothers Big Sisters of America (BBBSA), and Walmart have teamed up for the first year of a multi-year partnership on a series of back-to-school events at select Walmart locations throughout August. 

Javeria Rehman, Chief Growth Officer, Skin Cleansing & Purpose, Dove North America, said, 

“As the largest provider of self-esteem education globally, Dove has seen firsthand how confidence-building support can shape a young person’s future. We’re proud to expand that mission alongside our partners in communities across the country, just in time for back to school.”

The initiative includes community events designed to support youth mentorship and confidence as students head into the new school year, beginning with a First Friday event on August 1 in Bentonville, AR.

In addition to activations, for every Dove and Dove Men+Care item purchased at Walmart from July 1st to Aug. 31st, 2025, Dove and Dove Men+Care will donate $0.05 to Big Brothers Big Sisters of America.

Each event will feature interactive activities to show how mentorship fosters confidence, self-worth, and a strong sense of belonging. 

Attendees can meet local Bigs (mentors) and Littles (mentees), hear from on-site influencers serving as “Confidence Coaches,” participate in the “Picture Your Potential” photo experience, and add their goals to the Vision Wall.

Attendees will also receive Dove and Dove Men+Care product samples and swag.

Event Locations

• August 1: First Friday, Bentonville, AR
• August 2: Rogers, AR 
• August 9: Franklin, TN 
• August 16: Ledgewood, NJ 
• August 23: Miami Gardens, FL 

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