Dove Men+Care – the official personal care partner of Men’s Final Four – has partnered with basketball star Jared McCain to highlight its Care Changes Everything message.

Dove Men+Care’s message highlights the transformative power of care—not only through its grooming products but by showing how caring for oneself and others builds confidence, resilience, and success.

Dove Men+Care will show up throughout the tournament, including Fan Fest, to spotlight the benefits of its deodorant and skin cleansing products that enhance men’s grooming routines. 

Sarah McLaren, Head of Body Cleansing Marketing Performance & Operations US at Dove Men+Care, said, 

“Men deserve products that support their personal care journey with the highest level of efficacy and care. Throughout the NCAA DI Men’s Tournament and into Final Four, we’re reinforcing our commitment to innovation in men’s grooming while celebrating the role care plays in confidence, resilience, and success.”

To amplify the Care Changes Everything message and display that grooming routines impact how men show up, Dove Men+Care brings ten standout content creators to experience the Final Four tournament through the lens of care, confidence, and community. 

During the five-day trip to San Antonio, the creators will be immersed in a curated lineup of experiences that put Dove Men+Care products—and the brand’s message—to the test, including:

• Exclusive high-intensity workouts and spa treatments
• Visits to the Dove Men+Care activation at Fan Fest and in-arena game experiences
• Private brunch with Grant Hill and meet-and-greet with Shaquille O’Neal

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Photo: Jared McCain/ Instagram