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The 6 scent Holiday Treats lineup will be featured in the Radio City Music Hall as Dove celebrates the Rockettes’ 100th anniversary.
October 28, 2025
By: Rachel Klemovitch
Assistant Editor
This holiday season, Dove has partnered with the Radio City Rockettes to mark the return of its Holiday Treats Limited-Edition Collection.
Dove is introducing its first-ever Body Mist and dessert-inspired scents and celebrates the Rockettes’ 100th anniversary.
As an official partner of the Christmas Spectacular Starring the Radio City Rockettes, for the first time ever, Dove Holiday Treats Limited-Edition Collection will be found inside the Radio City Music Hall all season long.
All season long (from November 6 to January 4) guests can enjoy on-site activations such as branded photo booths and product trial in the historic Radio City Music Hall antechambers.
Product sampling following three Christmas Spectacular shows will also be available at the venue’s exits.
Dove will also have a Billboard in the Times Square scene dung the show’s fan-favorite “New York at Christmas” number, showcasing the Dove Holiday Treats Limited-Edition Beauty Bar
Additionally, the Rockettes and Dove has formed social media partnership for content featuring dancers and the Dove Holiday Treats Limited-Edition lineup.
The Target-Exclusive Dove Holiday Treats Body Mist is the most requested new format from Dove fans. It is a lightweight spray infused with essential oils and is available in Holiday Sugar Cookie Sprinkle, Gingerbread Delight, and Frosted Plum Berry.
Returning formats and scents also include:
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