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Research shows 45% of girls drop out of sports due to low body confidence.
January 30, 2024
By: Rachel Klemovitch
Assistant Editor
Unilever-owned company, Dove, joins forces with female athlete Kylie Kelce for the #KeepHerConfident Body Confident Sport Program. With this partnership Dove returns to the Big Game with a 30 second commercial time slot in the first quarter of the Super Bowl. Dove recently commissioned research that found 45% of girls drop out of sports by the age of 14 due to low body confidence. Kelce’s partnership with Dove supports its Body Confident Sport program that offers a scientifically proven set of tools for coaches to build body confidence in girls ages 11-17. The Body Confident Sport program aims to annually reach one million young people and is one part of the Dove Self-Esteem Project.
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