Beauty brand Dove is dedicated to giving music fans access to the hottest tickets in town so they can confidently be with their favorite artists without the worry of odor. 

Through an official partnership with the Recording Academy, Dove is tapping into the Grammy Awards as a powerful marquee moment to provide fans with a once-in-a-lifetime experience, solidifying the brand’s commitment to music as a key cultural platform.

Dove also re-launches Hot Seat 2.0, the brand’s consumer-first program that gives fans access to the hottest music moments throughout the year, and equips them with Dove Whole Body Deo so they can move their bodies to the music with total confidence. 

Kevin Tolson, Head of Dove & SheaMoisture Deodorants at Unilever, said, 

“Fan engagement is the ultimate cultural currency, and Hot Seats proved it in year one. We didn’t just connect with fans; we met them where they were and brought to life music as a passion point for the brand. Dove is already the deodorant brand that it most top of mind for consumers, Hot Seats helped us double down.”

Dove is giving consumers a chance to win a seat at the 2026 Grammy Awards in Los Angeles on Sunday, February 1st. For viewers at home, Dove will launch a new Let Your Body Body campaign and commercial, set to air during the Grammys.

This year’s first Hot Seats drop launches on Friday, Jan. 9, with “Now That’s What I Call Hot!” – a nostalgia-packed infomercial inspired by the early-2000’s era franchise. 

The commercial highlights Dove’s new alcohol-free Whole-Body Deo Spray. 

Staying authentic to the original commercial spots, Now That’s What I Call Hot! features a high-energy mash-up of dancing, deo spritzing, and Y2K-inspired graphics, over excerpts from the brand’s remix of an early aughts chart-topper. 

Going live across Dove social channels, the teaser gives music lovers a chance to enter the sweepstakes through the Now franchise’s signature call-to-action – inviting consumers to dial 1-855-DOVE-WBD to enter for a chance to win tickets to the Grammy Awards, or other prizes.

The initiative aims to help music fans “let their body body” with total confidence by equipping them with Dove Deo products. 

Throughout 2026, Dove will continue to democratize access to the biggest moments in music, giving the community more chances to win tickets and Deo for dance-proof confidence.

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