DSM-Firmenich has named Jonathan Simon as the President of its Fine Fragrance business, effective July 1, 2025. Simon is currently the Vice President of the Procter & Gamble account. 

He succeeds Jerry Vittoria, who will retire from the company on July 1, 2026, after 35 years.

Heading the Fine Fragrance teams since 2017, Vittoria is recognized for his leadership and enduring impact on DSM-Firmenich’s Fine Fragrance business and the fragrance industry. 

The handover between Vittoria and Simon will happen over the coming year, through a well-structured and orchestrated transition plan.

Emmanuel Butstraen, COO & President of Perfumery & Beauty, dsm-firmenich, said,

“Jonathan will propel our Fine Fragrance business into a new era, establish our leadership, and continue our transformation driven by innovation and sustainability. His strong sense of luxury, passion for the product, and obsession for our customers will truly make a difference.”

Simon will be based in DSM-Firmenich’s Paris office and will stay closely connected to the rest of the Fine Fragrance teams in all the different regions of the world.

Based in Singapore, Simon joined DSM-Firmenich in 2020 for P&G Global Beauty Care. Since 2024, he’s been the global leader of the P&G account, evolving and enhancing the company’s partnership with P&G teams. 

Before DSM-Firmenich, Simon spent 12 years with L’Oréal, starting his career in Fine Fragrance creation for Lancôme, Viktor & Rolf, and Cacharel. He then transitioned to the L’Oréal Paris brand, where he worked on all product categories, developing a broader, holistic vision of the beauty market.

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