E.l.f. Cosmetics has renewed its “Empower.Legendary.Females.” partnership with NASCAR driver, Katherine Legge. 

Last year, E.l.f sponsored Legge in the Indianapolis 500 race. This year, E.l.f. will provide Legge with a sponsored car for multiple NASCAR Cup Series & NASCAR Xfinity Series Races.

Legge is the only woman currently competing in the NASCAR Xfinity Series and the NASCAR Cup Series, and this past March became the first woman since Danica Patrick in 2018 to start a NASCAR Cup Series race.

Kory Marchisotto, Chief Marketing Officer, e.l.f. Beauty, said, 

“As they say in NASCAR, we have found our groove. Fueling Katherine’s dream to be one of the best motorsports drivers of all time is our mission. Inspiring young athletes to fast track their own ambitions is our passion… That’s our signal to lean the e.l.f. in with zero distance between us and the community.”

Legge will make her triumphant return to the NASCAR Cup Series in her e.l.f. sponsored car at the Autodromo Hermanos Rodriguez in Mexico City on June 15.

Legge and e.l.f. are teaming up for several races, with Legge driving an e.l.f. sponsored car in at least seven races this year, including the NASCAR Xfinity Series races on April 19, in Rockingham (North Carolina Education Lottery 250 presented by Black’s Tire) and during the Coca-Cola 600 weekend in Charlotte, for the BetMGM 300 race on May 24.