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What are you searching for?
Users can discover makeup shades that match their features and get paired with a curated Pinterest board featuring e.l.f. products tailored to them.
June 16, 2025
By: Rachel Klemovitch
Assistant Editor
E.l.f. Cosmetics introduced the new “color e.l.f.nalysis”—a global, immersive digital experience for personalized beauty.
This innovative and free experience delivers color-season analysis. Snap a selfie (or upload one from), and the tool analyzes your hue (warm or cool), value (light or deep contrast), and chroma (bright or muted) to reveal your color season and custom board.
With this tool, users can discover makeup shades that complement their features and get matched with a curated Pinterest board featuring shoppable e.l.f. products tailored to their color story.
Patrick O’Keefe, Chief Integrated Marketing Communications Officer at e.l.f. Beauty, commented,
“‘color e.l.f.nalysis’” is about breaking down beauty barriers and making personalized color analysis accessible to every eye, lip, and face—for free. This tool, developed with Pinterest and in collaboration with real-life color experts, complements—not replaces—the human touch. It’s a smart, seamless, and fun way for our community to discover what works for them—and find their perfect e.l.f. product matches in just a few taps.”
E.l.f. partnered with Pinterest creators to develop season-specific content through the platform’s new creator partnership packages. This collaboration enables creators to produce Pinterest-first content and amplify their reach using Idea Ads with paid partnerships.
In working with Pinterest’s insights team to map seasonal trends. The experience also features Pinterest’s newest collage format, bringing color ideas to life in a dynamic way.
To bring “color e.l.f.nalysis” to life, e.l.f. also tapped Movement Strategy — a social-powered creative agency that uses real-time insights and platform behavior to build brand strategies, breakthrough content, and influencer partnerships that move culture.
E.l.f. and Pinterest will bring “color e.l.f.nalysis” to Pinterest Manifestival at the Carlton Beach Club in Cannes on June 19, 2025. Attendees will get an exclusive first look at the new tool and enjoy a mini seasonal makeup styling session.
Hailey Bieber Sells rhode to e.l.f. in a $1 Billion Deal
E.l.f. Partners with San Diego Wave FC & Kansas City Current
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