E.l.f. Cosmetics has partnered with Oliver Widger to celebrate and elevate the stories of dream chasers and rule breakers.

Widger captivated social media with his daring journey across the Pacific Ocean, accompanied by his cat, Phoenix. 

Patrick O’Keefe, Chief Integrated Marketing Officer, e.l.f. Beauty, said, 

“Like the rest of the world, we were fascinated by Oliver’s journey. He’s a bold disruptor with a kind heart, and our partnership is all about empowering fellow dream chasers. This isn’t just a game or a stunt—it’s a platform for young creators to be inspired, spark creativity, build confidence, and push the boundaries of what’s possible.”

During the expedition, e.l.f. partnered with Aloft, a nonprofit organization that supports the next generation of aviators, to deliver a care package that was plane-dropped mid-ocean. 

This symbolized the brand’s commitment to showing up for its community, regardless of their location. 

E.l.f. and Widger, in collaboration with eGEN, a gaming consultancy, are teaming up in the spirit of adventure to empower and inspire other dreamers through the launch of a Roblox Game Jam Sailing with Phoenix.

The Sailing with Phoenix Game Jam challenges Roblox developers to build original games inspired by purpose, passion, and adventure. 

Sailing with Phoenix Game Jam will conduct a contest to empower a new wave of creators to turn bold ideas into action. The top 3 winners will be awarded prizes.

The game jam democratizes access in an “Eyes. Lips. First.” moment, inviting up-and-coming developers to create games inspired by Widger’s pursuit of dreams.

E.l.f will continue to support Aloft in its work to democratize access for aspiring young pilots. As a cruelty-free brand, e.l.f. will also donate to an animal shelter of Widger’s choice.

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