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E.l.f. welcomes Ally Sentnor, Kansas City Current, to its roster of talent as they amplify fan experiences in two major cities.
March 13, 2026
By: Rachel Klemovitch
Assistant Editor
E.l.f. Cosmetics, e.l.f. Skin, and the National Women’s Soccer League (NWSL) announce expansions for the second year of their three-year partnership.
This includes signing soccer’s rising star and expanding into two new markets in 2026 with the intention to scale impact, amplify voices, and create opportunities for the next generation of empowered.legendary.females.
E.l.f. is excited to welcome Ally Sentnor, Kansas City Current, to its roster of talent.
Patrick O’Keefe, Chief Integrated Marketing Officer, e.l.f. Beauty, said,
“Together, e.l.f. and the NWSL are building a movement where beauty and sport intersect, and every fan can see their own possibility reflected in the players both on and off the field. Soccer is uniquely powerful because it’s the most played girls’ team sport globally, which gives us the signal to continue to drive progress forward by removing barriers to entry so passionate, talented players have opportunities to reach their full potential, and fans can experience the true camaraderie that an IRL community fosters.”
She joins current e.l.f.-sponsored athletes Jaedyn Shaw (Gotham FC), Jess Carter (Gotham FC), and Lo’eau LaBonta (Kansas City Current) as ambassadors of positivity, inclusivity, and accessibility.
E.l.f. begins the 2026 season more engaged with soccer fans and players of all ages and abilities in two new locations: Boston and Denver.
This now brings e.l.f.’s presence to all 16 NWSL markets, including Chicago, Houston, Kansas City, Los Angeles, Louisville, New York, North Carolina, Orlando, Portland, San Diego, San Francisco, Seattle, Utah, and Washington D.C.
In the 2026-2027 season, e.l.f. will be expanding matchday activations across NWSL markets.
E.l.f. Beauty Announces Q2 2026 Results
E.l.f. Beauty Releases 2025 Impact Report
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