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In-store activations feature curated product integrations from ELC's brands.
March 27, 2025
By: Rachel Klemovitch
Assistant Editor
Neiman Marcus is hosting a series of multi-faceted customer events in partnership with The Estée Lauder Companies (ELC), honoring Leonard A. Lauder’s Neiman Marcus Award for Distinguished Service in the Field of Fashion. In-store activations feature curated product integrations from ELC’s brands and forthcoming, immersive retail-tainment experiences across the country. Kendal Ascher, SVP and General Manager, La Mer & ELC Luxury Brands Group. North America, said, “As Leonard Lauder, Chairman Emeritus, ELC, is this year’s recipient of the Neiman Marcus Award, we are honored to celebrate him by bringing our luxe brands to life in unique and compelling activations across the country and celebrate our beloved clients.” In Dallas, a dinner will be held at Neiman Marcus’ NorthPark store, bringing the excitement of the Neiman Marcus Awards to esteemed clients. Hosted by Tatiana Birkelund, VP, GBM, Beauty, Jewelry, Home at Neiman Marcus and Kendal Ascher, SVP, ELC North America Luxury Portfolio & GM, La Mer North America, the evening will showcase the products from a curated selection of ELC brands. La Mer, Tom Ford Beauty, Editions de Parfums Frederic Malle, and more will be featured. Guests will take home products from select ELC brands, including Jo Malone London, Estée Lauder, and Killian Paris. Customers can also participate in the festivities through an ELC passport activity, which encourages them to experience their favorite brands in a new way. Events include runway presentations, spa experiences, customization experiences, and master classes. Each event uniquely expresses ELC and Neiman Marcus’ joint commitment to delivering unparalleled luxury service to customers. Events will take place at the Houston, Fashion Island, Tysons, Palo Alto, San Francisco, Atlanta, Los Angeles, Denver, Michigan Avenue, Orlando, and Troy stores.
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