E.l.f. Cosmetics has released a new musical celebration of self-expression via its new entertainment arm. ‘Get Ready With Music, The Album,’ features a dynamic collective of emerging global artists with rich, multifaced identities. 
 
Each talented artist infuses the album with creative energy and invites the community to tell their own story of beauty and expression. This campaign extends e.l.f.’s Get Ready With Me beauty videos. 
 
Kory Marchisotto, e.l.f. Beauty, Chief Marketing Officer, said,
 
“Every eye, lip and face has a unique story to tell, and it becomes even richer with a soundtrack. Beauty and music both have transformative power. We challenged ourselves to make them force multipliers. ‘Get Ready With Music, The Album’ creates a sense of belonging – whether you are one of the talented artists featured on it or you are part of the community that embraces it as a blank canvas to express your (s)e.l.f.”
 
The first single, dropping today, is Charlotte Rose Benjamin’s “Hairpin,” a track that unapologetically celebrates chasing personal dreams and defying the gravity of other people’s expectations.
 
Benjamin, based in Brooklyn, New York, is inspired by the ongoing exploration and experimentation that music offers as she grows as an independent artist.
 
The “Hairpin” video features Benjamin on a real-life, zero-gravity flight– the perfect metaphor for e.l.f.’s rocketship-fueled mantra that “anything is e.l.f.ing possible.” The closing sequence of the video was filmed aboard G-Force One, a modified B-727 aircraft, which due to its unique flight pattern, creates weightlessness, with Benjamin experiencing 15 minutes of floating during the shoot.
 
‘Get Ready With Music, The Album’ builds on e.l.f.’s previous breakthrough and chart-topping music “ojos. labios. cara” with Manuel Turizo; “e.l.f. the Hauls” holiday album; and the first-ever branded original music for a TikTok hashtag challenge #eyeslipface.
 
The community can enjoy ‘Get Ready With Music, The Album’ on Spotify, Apple Music, iHeart, YouTube and TikTok.
 
The full album, featuring Betty Who, Meduulla, and others, will be shared on October 15.

Read Next