e.l.f. Cosmetics expanded into Mexico, marking its first time in Sephora anywhere.
 
The brand will take over Sephora Mexico in-store and online, democratizing access to holy grails at mic-drop prices. e.l.f.’s premium-quality products empower the community to express their truest (s)e.l.f. without compromise. 
 
Jennie Laar, Senior Vice President, Chief Commercial Officer, e.l.f. Beauty, said, 
 
“We listen when our community speaks, and we heard you loud and clear Mexico! This partnership between e.l.f. Cosmetics and Sephora Mexico is a milestone moment for both companies and we couldn’t be more excited to join forces in a market with incredible opportunity. Sephora’s knack for curating exceptional brands and creating captivating shopping experiences aligns with our mission to disrupt norms through inclusivity, and to bring premium quality products to our community at an exceptional value.”
 
The brand will offer its ‘viral Holy Grail’ products including:

• Power Grip Primer: Its sticky-as-e.l.f. gel formula preps skin, grips makeup in place, and provides a smooth, dewy finish that lasts all day. Ideal for all skin types.
• Power Grip Primer + 4% Niacinamide: Get the same makeup-gripping power of the OG Power Grip Primer with a boost of brightening niacinamide. The sticky gel formula locks down your look while helping to brighten and even the look of your skin.
• Power Grip Dewy Setting Spray: This bi-phase setting spray combines a makeup-gripping water phase with a moisturizing oil phase to leave your skin with a hydrated finish. Shake to activate the power of both phases for dewy, long-lasting looks. Infused with 5% aloe, hyaluronic acid, squalane, and green tea seed oil.
• Halo Glow Liquid Filter: Give skin a soft-focus ‘social filter effect’ with the fan-fave glow booster, available in 11 flexible shades that work across all skin tones.
• Halo Glow Contour Beauty Wand: Sculpt and contour your complexion with this cushion-tip liquid contour wand. The lightweight, buildable formula effortlessly blends into skin, adding a natural-looking definition. Available in four shades.
• Halo Glow Highlight Beauty Wand: Illuminate the high points of your face with this cushion-tip highlighter wand packed with micro-pearl pigment for a major glow. The lightweight formula blends seamlessly into the skin, creating a radiant, lit-from-within look. Available in three shades.
• Halo Glow Blush Beauty Wand: Give your cheeks a radiant flush with this cushion-tip liquid blush wand. Packed with micro-pearl pigment for a major glow, its lightweight, buildable formula blends easily into the skin. Available in six shades.
• Glow Reviver Lip Oil: Drench lips in an addictive sheer wash of ultra-glossy color with this revitalizing lip oil. The XXL, ultra-plush applicator slicks on a nourishing formula. Available in seven shades.
• Lash XTNDR Mascara: Get lash extension hype with only a swipe. Buildable tubing technology takes your lashes to xtreme lengths with a clump-, flake- and smudge-resistant formula. The flexible, tapered brush separates and defines lashes. Available in two shades.
• Hydrating Camo Concealer: Camouflage dark circles and discoloration with a hydrating, satin finish using this high-pigment concealer. The oversized applicator sculpts and highlights. Available in 10 shades.

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