Eos is officially returning to the Big Game on February 8, 2026—marking the brand’s second Super Bowl appearance.

 The 30-second spot stars comedian and Netflix’s “Is It Cake?” host, Mikey Day, as eos taps into the gourmand beauty craze. 

Known for irresistible scents, eos is debuting a crave-worthy spot for the biggest moment in snacking that imagines a world where people wearing eos’ new Créme de Pistachio Cashmere Body Mist are mistaken for cake.

The campaign builds on eos’ momentum in body care and fragrance, reinforcing the brand’s category dominance and cultural presence. 

Soyoung Kang, President of eos, said,

“Eos has always been about creating efficacious and accessible products that feel indulgent and crave-worthy. With our Big Game moment, we’re leaning all the way into what fans already say — that eos makes you smell so delicious, practically edible — and turning that idea into an unforgettable experience.”

Beyond the Super Bowl commercial, eos is bringing fans’ cravings to life with limited-edition “Cashmere Cakes” visually inspired by the brand’s Cashmere Body Mists and available exclusively on Gopuff on 1/28 and 1/29 in select cities.

To complete the multisensory moment, eos is also dropping a bundle of all eight of the new eos body mist fragrances with ultra-cozy, scent-matched sweatsuits.

Eos is also engaging its social community in real time with two interactive game-day giveaways—prompting fans to react to eos and game-specific moments during every touchdown for a chance to win a year’s supply of Cashmere Body Mists.

There will also be Game Day Bingo, inviting fans to tag and share their completed bingo cards for a chance to win the full Cashmere Body Mist collection.