Beauty Launches

Estée Lauder Taps Nia Long as Ambassador of North America

In this role, Long will appear in campaigns across digital, TV, and print for the brand’s skincare and makeup franchises.

October 9, 2025

By: Rachel Klemovitch

Assistant Editor

Estée Lauder named award-winning actor, producer, and author Nia Long as its first Brand Ambassador exclusive to North America.

Fiona Sainty, SVP/GM, Estée Lauder & Aerin Beauty & Bobbi Brown North America, said,

“We are proud to welcome Nia to the Estée Lauder family. She is a powerhouse and a cultural force whose authenticity, confidence, and modern point of view on beauty resonate deeply with our brand values. As a longtime advocate for the brand with a deep understanding of beauty as an expression of self-love, she is the perfect choice to serve as our new Brand Ambassador for the North America region.”

In this role, Long will appear in campaigns across digital, TV, and print for the brand’s skincare and makeup franchises.

For over three decades, Long has brought depth and nuance to every role she undertakes, consistently portraying women with strength and resilience. Her work has shaped culture and opened doors for more inclusive storytelling in film and television.

A vital force beyond the camera, Nia has become an icon of multidimensional beauty, inspiring generations as a passionate advocate for authenticity, self-expression, and empowerment.

These values make her a natural fit to represent Estée Lauder’s most beloved and high-performing skincare and makeup products.