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The Advanced Night Repair Serum claims to visibly repair the skin for people with poor sleep.
March 25, 2025
By: Rachel Klemovitch
Assistant Editor
Estee Lauder has tapped actress Kristen Bell for its new campaign, which promotes its Advanced Night Repair Serum. This serum offers a first-of-its-kind claim that it can visibly repair the skin of those with consistently poor sleep in three nights. In the campaign videos, Bell is stuck in a loop where she has visibly smooth skin. In a statement, Estee Lauder said that after daily application of the serum, her skin “radiates” like she got eight hours of sleep in three days. The “Beauty Sleep Dupe” Campaign claims that the Serum is “undupable” in its efficacy. Rather than keep it a secret, Bell shares the Advanced Night Repair Serum with everyone she interacts with.
View this post on Instagram A post shared by Estée Lauder (@esteelauder)
A post shared by Estée Lauder (@esteelauder)
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