To celebrate ESW Beauty’s rebrand, Target has released exclusive packaging of the brand’s Smoothie Lip Treatments with charms.

The packaging is made with 50% post-consumer recycled plastic and recyclable FSC-certified paperboard.

Also, the lip charm attached to the tube makes for a fun, customizable detail.

The retailer is offering Guava Mango Smoothie Lip Treatment, Frosted Mint Smoothie Lip Treatment, and Raspberry Acai Smoothie Lip Treatment.

Formulated with targeted lip-loving actives like Vitamin E and Shea Butter, this lightweight, non-sticky lip treatment helps nourish and comfort dry, cracked lips, while delivering a glossy finish. 

The smoothing formula calms dryness and leaves lips feeling soft, supple, and protected throughout the day.