Beauty Launches

Fenty Beauty Debuts Buildable Liquid Blush

The ‘Shake ‘n Play’ blush comes in 5 shades with shaker-bead packaging, a squish-tip sponge applicator and a built-in wiper.

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By: Rachel Klemovitch

Assistant Editor

Rihanna’s Fenty Beauty introduced the new Shake ‘N Play Buildable Liquid Blush.

True to her philosophy, Rihanna and Fenty Beauty are reinventing liquid blush with this playful, high-powered formula designed to make blush easy to use, hydrating, and long-wearing. 

The nostalgic, shaker-bead packaging mixes the blush for fresh color every time — reminiscent of your favorite childhood colorful markers. 

The squish-tip sponge applicator features a built-in wiper that loads the perfect dose onto the tip, delivering controlled application with zero guesswork.

Rihanna commented,

“Life is busy! Sometimes you’ve got five minutes, sometimes you’ve got thirty seconds. I wanted a liquid blush that was actually easy to use – so I made Shake N’ Play. All you have to do is shake, dot, and blend for your best blush that lasts all day long.” 

Shake ‘N Play Buildable Liquid Blush allows you to build your look from a natural flush to bold color, without the mess or fade that other liquid blushes tend to impart. 

Plus, it’s good for your skin with a 12-hour transfer-proof and waterproof formula that’s infused with hydrating cucumber extract that delivers 16-hour hydration and comfortable wear.

Shake ‘N Play Buildable Liquid Blush is available in five universally flattering shades: 

  • ‘Bow Peep’ – pink, for light to medium tones
  • ‘Fiya Papaya’ – coral, for light to medium deep tones
  • ‘Wild’Berry Whip’ – rose mauve, for light to medium-deep tones
  • ‘Quit Wine’In’ – plum wine, for light-medium to deep tones
  • ‘Violet Vice$’ – blackberry, for light-medium to deep tones

Explore the shake, dot, and diffuse method. 1 dot for a little pop or 2+ for bold color, and diffuse with a stipple motion, use a brush to blend the product into your skin.

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