Rhianna’s Fenty Beauty has introduced a new shade for its Hella Thicc Volumizing Mascara. “Let’z be Blunt” is a deep brown and offers the same effects as the original “Cuz I’m Black” shade.

Hella Thicc’s uniquely tapered, easy-to-use fiber brush applicator offers maximum volume and control that catches and coats each lash with the optimal amount of formula to lift and volumize. 

Its lightweight and long-wear formula is sweat, transfer, and humidity-resistant.

Rihanna commented, 

“I love how powerful a brown mascara can be. It has the ability to brighten lighter eyes and deepen darker eyes. Hella Thicc in Let’z Be Blunt gives you that special effect while still bringing that volumizing and lengthening effect you know and love.”

“Let’z Be Blunt” delivers a more natural lash effect with a universally flattering brown hue. It works for all lash types – short, dense, fine, and long – and those with blonde or light-colored lashes. 

Fenty Beauty also launched a Hella Extra Mascara-Boosing Lash Primer to keep lashes nourished while extending mascara wear and helping decrease flaking and smudging.

The Lash Primer offers more length, more volume, and more wear, all while improving natural lash health without weighing lashes down. 

Rihanna added, 

“When I want to achieve that false-lash effect, this lash primer is the trick. It really maximizes all the things I love about mascara – the color, the volume, the length – and prevents it from smudging or flaking so I get that drama all day long.”

Featuring an exclusive coco nude tint, Hella Extra Primer intensifies mascara color to create the most dramatic-looking, false lash effect. It pairs perfectly with any shade of the Hella Thicc Volumizing Mascara.

The Lash Primer includes an ultra-creamy, plant-based formula with fatty acids to keep lashes nourished and conditioned.