British fragrance brand Floral Street has launched Enchanted Masquerade—and it’s one of the many beauty brand collaborations with Bridgerton, Shondaland’s hit show on Netflix. The show’s season four premiere is on January 29th.

Enchanted Masquerade Eau de Parfum tells the story of the fairytale romance on Bridgerton, between Benedict Bridgerton and Sophie Baek. The relationship “blossoms” at a masquerade ball.

The story behind the scent is what inspired the bottle design—and its pretty floral decoration.

“While creating this scent, we were inspired by this season’s storyline and the idea of unmasking your true self,” says Michelle Feeney, Founder and CEO of Floral Street. “This fragrance has a captivating and uncompromisingly confident aura.”

The Juice—An Alluring Floral Gourmand

Enchanted Masquerade’s “juice” is an alluring floral gourmand. To create it, Feeney worked with Jérôme Epinette, Master Perfumer at Robertet. The formulation is vegan and cruelty-free, which is what Floral Street does best.

“I wanted to capture the essence of a magical evening full of unexpected joy and allure,” says Epinette, describing the fragrance creation process. “It evokes a sense of playful elegance. Like slipping into a beautiful outfit, it creates an enchanting, unforgettable presence that lingers with you…like a whisper long after the night ends,” he says.

Enchanted Masquerade features top notes of green hazelnut, juicy pear, mandarin, and pink pepper extract. The middle layer includes gardenia, jasmine petals, and rose absolute from Grasse. The base layer is cedarwood, patchouli, and skin musks.

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