Function of Beauty, the leading developer of customizable personal care products, has appointed Monica Belsito as Chief Executive Officer. Belsito will expand the company’s existing sales, marketing, and innovation capabilities. 

Function of Beauty CFO & COO Rob Hawk, said, 

“Function of Beauty continues to expand and strengthen retail partnerships in some of the world’s largest retailers. In partnership with Monica, we are excited to continue to demonstrate to our customers and consumers the benefits of custom made personal care formulas versus traditional incumbent offerings. I look forward to working with Monica and the rest of the leadership team as we embark on the next wave of growth.”

She has over 10 years of leadership in building global brands by driving growth across both retail and DTC channels.

Most recently, Belsito held the position of Chief Marketing Officer at Sabra Dipping Company, where she led transformative marketing and growth strategies to accelerate retail sales, culminating in Pepsi’s acquisition of Sabra in late 2024. 

Before Sabra, Belsito spent over six years as the founding Chief Marketing Officer of Lola, expanding the platform from its DTC roots into a scaled, market-leading omnichannel brand in the feminine care category.

Belsito commented, 

“Function of Beauty is truly one-of-a-kind, and my vision is to leverage our proprietary manufacturing platform, strong distribution footprint, and best-in-class product offering to redefine what’s possible in personal care—putting the consumer at the center of every formula and reshaping the industry in the process. I plan to work closely with our talented team and our national retail partners to make this vision a reality.”

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