Glasshouse Fragrances unveiled its 2025 Holiday Collection, The Holiday Express, an expansive lineup of over 30 limited-edition SKUs spanning home fragrance, eau de parfum, and bath & body. 

To mark the launch, the brand will scent New York City’s Grand Central Terminal with its signature holiday fragrance, Night Before Christmas. 

That same day, Glasshouse Fragrances will debut an exclusive holiday pop-up on a balcony in the main concourse, offering media and influencers a first look at the collection.

Nicole Eckels, Founder & CEO of Glasshouse Fragrances, said,

“This year, we set out to raise the bar once again, creating an experience that transports people beyond fragrance and into the magic of the season. These are fragrances that don’t just scent a room, but transform it into a place where magic feels real.”

Glasshouse Fragrances’ Australian campus served as the inspiration for this year’s collection, with each building and department reimagined as a stop along a fantastical Holiday Express. 

The designs were created in collaboration with Australian digital NFT artist Aeoniumsky, whose surreal worlds lend a playful edge to the packaging and campaign visuals. 

Aeoniumsky is a digital NFT artist celebrated for surreal illustrations and looping animations that transport viewers to otherworldly realms. Known for blending cosmic dreamscapes with intricate detail, their work redefines how art is experienced and collected in the digital age.

From the illustrated Clock Tower to the Gingerbread Arts Building and Snow Globe, each vignette forms part of a whimsical holiday world where fragrance truly comes to life.

The full collection offers gifts across every fine fragrance form in a variety of sizes: candles, diffusers, minis, and full-size eau de parfums, hand creams and body lotions, interior fragrance sprays, hand care, a lighter set, and limited-edition gift sets. 

Every holiday offering is designed to bring the magic of the season into daily rituals, making the collection a true one-stop destination for holiday gifting.

Glasshouse Fragrances is also offering a keepsake advent calendar with 24 days of fragrance and discovery. Inside, drawers reveal a curated mix of miniature candles, travel-size eau de parfums, interior fragrances, bath and body favorites, and exclusive surprises.

The design, illustrated by Aeoniumsky, depicts the enchanting Clock Tower, glowing with festive lights and holiday magic.

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