According to a recent report by Coherent Market Insights, the Global Nail Care Market is on a trajectory of rapid expansion. 

The market was valued at $24.73 Billion in 2025 and is expected to grow to $35.97 billion by 2032, growing at a CAGR of 5.5% from 2025 to 2032. 

North America accounted for $8.65 billion market share. This is because of the demand for quality nail care products, increased awareness among consumers towards their nail health, and the growth in professional manicures and pedicures.

The worldwide beauty and personal care industry is growing fast due to growing consumer knowledge of self-care and personal hygiene. Nail care is gaining more popularity as people care more about their appearance and health. 

Yash Doshi, Coherent Market Insights senior analyst, stated,

“Customized beauty experiences and self-care routines are becoming more and more popular among consumers, especially in the nail care industry. Demand for environmentally friendly, non-toxic, and sustainable nail care products is being driven by customers’ growing health consciousness and need for goods that support both nail health and appearance. The market is expanding because of the expansion of DIY cosmetic trends and at-home nail care products.”

This trend is mostly seen among the younger generation, who are significantly influenced by social media and fashion trends, as well as greater demand for in-home beauty treatments.

Consumers are increasingly looking for eco-friendly nail care products, such as non-toxic polishes, biodegradable packaging, and cruelty-free recipes. Brands that embrace sustainability are gaining popularity in the market.

The nail polish segment accounted for the largest market share of $10 billion. This is due to the increasing demand for home manicures.

With the growing popularity of do-it-yourself beauty regimens, there is an increase in demand for at-home nail care kits, which include gel paint sets, nail art tools, and manicure/pedicure equipment, allowing consumers to get salon-quality results at home.

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