Godrej Consumer Products has appointed Tori Davis-Artis as its new Chief Commercial Officer for Hair Care, North America. 

Davis-Artis will lead the development and execution of commercial strategies and the acceleration of diverse product portfolios, including Strength of Nature, which includes African Pride, Just for Me, and Darling. 

She will also lead and direct retail partnerships, ecommerce channels, and digital marketing. 

Chitwan Singh, CEO and Managing Director of Godrej Consumer Products, North America, said, 

“I am thrilled to welcome Tori to her new role and am confident that her visionary leadership will foster collaboration and innovation. Her extensive and unique experience is ideal to driving significant growth and further building our brand communities.”

Davis-Artis spent over 20 years at Procter & Gamble, where she led commercial, strategy, and go-to-market efforts for some of the company’s brands — including Olay, Old Spice, Pantene, and more. 

Her work spanned multiple business units and channels, building deep expertise in omnichannel growth, inclusive brand building, and operational excellence.

Davis-Artis commented, 

“Joining Godrej to lead Strength of Nature Sales & Marketing feels like coming full circle. These brands have been a part of my life and my community for as long as I can remember. It’s an honor to now help shape their future. I am especially inspired by our commitment to serve the underserved — to create high-quality, affordable beauty rooted in real science and real culture. There is purpose in this work, and I am proud to be part of a team that sees and celebrates the beauty in everyone.”

Davis-Artis most recently served as Chief Operating Officer at Walker & Company. There she led end-to-end commercial operations and product development. 

Before that, she drove the retail expansion of Bevel, scaling the brand from under 1,000 to over 10,000 retail doors across Target, Walmart, Ulta, and the beauty supply channel.

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