Beauty Industry

GPI Relocates & Opens New R4 Industrial Headquarters in Las Vegas

The new U.S. headquarters underscores GPI’s commitment to domestic production, supply chain efficiency, and sustainable manufacturing.

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By: Rachel Klemovitch

Assistant Editor

GPI Beauty, a global leader in sustainable beauty packaging solutions, has officially relocated its U.S. headquarters to Las Vegas, Nevada, merging operations with the company’s newly launched U.S. flexible tube manufacturing facility, R4 Industrial USA.

Robert Tognetti, CEO of GPI Beauty, said, 

“Our decision to move headquarters to Las Vegas and co-locate with our new R4 Industrial facility is a forward-looking investment in the future of beauty packaging. By bringing our corporate and manufacturing teams under one roof, we’re creating a more agile, collaborative environment that drives innovation and supports faster, more sustainable delivery to our customers.”

This strategic move marks a significant milestone for GPI Beauty’s North American expansion and underscores its commitment to domestic production, supply chain efficiency, and sustainable manufacturing.

New Las Vegas Headquarters

By merging its U.S. headquarters with this advanced facility, GPI Beauty strengthens its Made in-USA capabilities, shortens lead times, and increases supply chain resilience for both emerging and established beauty brands across North America.

The newly constructed R4 Industrial USA facility serves as a U.S.-based manufacturing hub focused on the production of flexible plastic tubes for beauty, skincare, and personal care brands.

The factory features state-of-the-art equipment, scalable production lines, and eco- friendly technologies designed to support GPI Beauty’s ongoing mission of reducing environmental impact through sustainable packaging solutions.

GPI Beauty’s R4 Industrial USA Opens Flexible Tube Facility in Las Vegas

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