Prose—the hair care brand that wants to replace mass-produced with made-to-order—has a new Custom Styling Gel.

The versatile styling gel is ideal for curls and coils. It’s flake-free, non-crunchy, and prevents frizz, while delivering hold and definition.

Prose offers custom formulas for all hair types, freshly bottles in its Brooklyn factory. The new styling gel is in a jar, shown above. Customer names are printed on personalized labels. 

Prose raised $18 million in funding in 2018—and expanded into personalized skincare last June.