Hairstory has launched a colorful new look and a refillable bottle. 

The “Better Bottle” houses the brand’s hero product, New Wash, and has lots of sustainable features.

This refillable bottle reduces plastic waste and has a pump designed specifically for thicker creams. It also features a wide mouth for easy refilling. 

Inside, it funnels the product toward the center to ensure you use every drop of New Wash.

The Better Bottle is also made with PCR material and is fully recyclable. It has a bottom-heavy, non-slip base to make it sturdier in the shower. 

CEO Dina Rosenbloom said,  

“The introduction of our patent-pending, endlessly refillable bottle represents a true game changer for our brand. I am particularly proud that this innovative packaging aligns seamlessly with Hairstory’s commitment to sustainability. Every day, we hear how New Wash is transforming lives by offering a healthier, better alternative to traditional shampoos. Now, with its sustainable, attractive, and user-friendly design, we’re taking that promise to the next level.”

Plus, the bottle has an antimicrobial to prevent mold and ultimately last longer. 

In preparation for the brand’s 10th anniversary in September, Hairstory also launched a new aesthetic.

It includes a super-sleek design with clearer usage instructions and a QR code to learn more. 

This is ideal for those transitioning from traditional shampoo to a cleansing cream.

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