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Two new products and 51 shades of the Triclone Skin Tech Foundation are now sold across 12 EU countries.
March 26, 2024
By: Rachel Klemovitch
Assistant Editor
Haus Labs by Lady Gaga expanded across Europe exclusively with Sephora. This follows the brand’s launch in the UK last year. The brand is now in 15 countries across the globe. Products are available in-store and online starting March 26 in France, Italy, Portugal, Spain, Sweden, Denmark and Germany. The brand is offered online only in Switzerland, Romania, Greece, Poland and the Czech Republic. “It is with great pride that our two mission-based brands – Haus Labs and Sephora – committed to belonging, inclusivity, kindness – are coming together once again to disrupt the beauty market with innovation, artistry (including artistry in formulations) digital firsts and world-class marketing,” said CMO Kelly Coller. Lady Gaga and global content creator NikkieTutorials will host a Sephora Live stream event on March 26 at 6:30 pm CET/ 10:30 am PDT, across all 12 Sephora Europe e-commerce platforms and related Sephora country-specific socials. They will talk about the brand, and what it means to be supercharged by science, powered by innovation and created with kindness. HausTech Powered products include skin-optimizing ingredients BioFerment 7 Formula, IntelliZen 7 Formula and Vegan Collagen. 125 products with innovative cutting-edge skincare technologies across nine key categories in color and complexion – will be available, including: Color Fuse Blush Powder: a reintroduced blush infused with 11%+ skincare actives for vibrant pigmentation and skincare benefits. Two new shades include Fire Moon and French Rosette. Triclone Skin Tech Foundation: a next-generation foundation that is HausTech Powered with 20+ skincare ingredients including Fermented Arnica. It is available in 51 shades and 6 shade families. Triclone Skin Tech Hydrating and Depuffing Concealer: a clean, lightweight concealer that visibly blurs, brightens, conceals and depuffs and is available in 31 shades. Bio-Radiant Gel-Powder Highlighter: a highlighting gel-powder that melts onto skin. It is HausTech Powered with Fermented Arnica + Silver Vine Extract.
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