Beauty Launches

Haut.AI Launches the SPF Truth Booth

This is the first-ever Gen AI-powered sunscreen effectiveness test that visualizes long-term UV damage.

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By: Rachel Klemovitch

Assistant Editor

In celebration of UV Safety Awareness Month, Haut.AI, a science-first skincare SaaS company, launched the SPF Truth Booth. 

Powered by SkinGPT, Haut.AI’s proprietary generative AI, this interactive tool simulates how the user’s skin could age over time, with and without daily sunscreen protection.

Anastasia Georgievskaya, CEO of Haut.AI., said, 

“Consumers are done with vague claims about product efficacy. They don’t just want to hear about the science – they want to see it. SPF Truth Booth is more than just a digital filter. It combines generative AI with peer-reviewed science to create accurate simulations that make the long-term benefits of daily sun protection unmistakably clear.”

By uploading a selfie, users can view side-by-side simulations of their skin ten years from now, protected and unprotected by sunscreen.

This approach ensures that each visualization reflects scientifically supported trends in skin aging and a highly individualized perspective, making it a powerful educational tool for people of all skin types and tones.

Unlike basic AI filters or generic aging apps, the SPF Truth Booth is grounded in dermatological research and trained on a diverse global skin dataset. 

Haut.AI’s SkinGPT engine analyzes individual skin features – such as texture, pigmentation, and elasticity – to project scientifically accurate changes over time.

SPF Protection Power List

In addition to the interactive SPF Truth Booth experience, Haut.AI is releasing its SPF Protection Power List, a data-driven ranking of the year’s top-performing sunscreen formulas.

Developed through Haut.AI’s proprietary SPF analysis framework, the list evaluates the most-reviewed facial sunscreens of 2025 across five key criteria: UV coverage, skin benefits, formula stability, environmental safety, and filter type. 

5 Best Graded Face Sunscreens

  1. Avene Solaire UV Mineral Multi-Defense Sunscreen
  2. Baba Botanicals Sheer Mineral Sunscreen Lotion
  3. Beauty of Joseon Relief Sun: Rice + Probiotics
  4. InnBeauty Project Mineral Sun Glow Broad Spectrum
  5. 111Skin Repair Sunscreen

Check out the full list here

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