Hempz, a leader in 100% hemp seed oil–infused body care, revealed a complete brand redesign.

The refresh includes a new logo, elevated packaging, updated fragrance storytelling, and a modern visual identity aimed at today’s ingredient-conscious, scent-driven beauty consumer.

Jennifer Weiderman, Chief Marketing Officer at Hempz, said, 

“For more than two decades, Hempz has stood for unforgettable scents and serious hydration. As we enter our next chapter, we’ve modernized our look — not what our customers love. This redesign celebrates the iconic fragrances and results that have always set us apart, while positioning Hempz for the next generation of body care enthusiasts.”

The new design system puts Hempz’s fragrances and hydration at the forefront, pairing contemporary aesthetics with the same skin-nourishing hemp seed oil formulas beloved by millions. 

The refreshed packaging begins rolling out across the Original, Triple Moisture, and Sweet Pineapple & Honey Melon collections.

New packaging will also be featured in new launches such as Serene Waters with Magnesium and Juicy Peach Slices.

Every product remains vegan, cruelty-free, THC-free, CBD-free, petrolatum-free, mineral-oil-free, paraben-free, gluten-free, and manufactured in the USA.

This redesign is the most extensive update in its 25-year history.