Henkel has entered a definitive agreement to buy Olaplex for $1.4 billion to expand its “presence in premium hair care.”

Henkel CEO Carsten Knobel said,

“The planned acquisition of Olaplex is fully in line with Henkel’s strategy to expand its portfolio through compelling, value-adding M&A activities. This transaction allows us to expand our presence in premium hair care. The brand creates compelling opportunities for future growth and innovation.”

The acquisition is described as “another important milestone in Henkel’s purposeful growth agenda.” This will enhance Henkel’s existing hair care portfolio, which includes Schwarzkopf and got2b.

Olaplex CEO Amanda Baldwin commented,

“From our roots in the professional community to becoming one of the most trusted science-led brands in hair treatment, our journey has always been fueled by innovation, and a deep commitment to stylists and consumers. This step is a testament to the momentum we have achieved in our transformation and the significant opportunities ahead for Olaplex to continue shaping the future of hair health and pursue long-term growth.”

The transaction is expected to combine each company’s “complementary strengths in the professional channel”, where both have “meaningful relationships” with the salon community.

The deal is also said to “unlock new avenues for innovation” through advanced technology, expanded capabilities, and accelerated product development.

Once the transaction is completed, Olaplex will no longer be listed on Nasdaq, and controlling shareholder Advent International will fully exit its investment in the company at close.

The deal is set to close as soon as the second half of 2026.

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