Barneys New York and Hourglass joined forces to open a whimsical shopping experience in celebration of Hourglass’s 20th anniversary. Former Barneys New York powerhouses Simon Doonan and Julie Gilhart have designed and curated the store. 
 
The limited-time concept store celebrates a diverse group of exciting fashion and beauty brands with exclusive items, Hourglass and Barneys New York collaborative products, along with inspiring programming featuring weekly events and influential guest appearances. 
 
Timed to the start of New York Fashion Week, the Barneys New York and Hourglass pop-up shop at 14 Prince Street will bring industry leaders, designers, creatives, and customers together for discovery and connection. 
 
Carisa Janes, Founder & President of Hourglass, said, 
 
“Hourglass got its start at Barneys 20 years ago, as our very first retailer, catapulting our brand into culture. It was the launch pad and champion for young designers, a place for discovery and creativity. As we celebrate 20 incredible years of business, we want to honor the spirit of Barneys and pay it forward for today’s designers through this unique pop-up experience and our partnership with the CFDA to support the talent of tomorrow.”
 
The pop-up will feature a calendar full of events, as well as guest DJs, customization opportunities, industry panels, and other exciting programming slated for the space. Hourglass makeup artists will also be onsite, offering the brand’s signature beauty services.
 
Bertia Barron, SVP, Luxe Brands at Authentic Brands Group, owner of Barneys New York, commented, 
 
“We’re pleased to celebrate Barneys New York legacy in partnership with Hourglass, Simon, and Julie. Hourglass’s commitment to elevating the voices of emerging talent and their dedication to innovation perfectly captures the essence of Barneys New York and the qualities that made it the cultural institution that it is today.”
 
Former Barneys New York Creative Director, Simon Doonan brings a spectacular display of installations, creative merchandising, and his iconic window displays, with photo-worthy moments and surprising elements in every corner.
 
At the center of the store is the Hourglass beauty bar, featuring two limited-edition, collaborative Barneys products – the Ambient Lighting Palette and an exclusive Unlocked Satin Crème Lipstick Duo – with special- edition packaging designed by Barneys Book illustrator, Na Kim. 
 
In honor of Hourglass’s 20th Anniversary, the brand is introducing a small batch, limited-edition fragrance named, XX – commemorating the last two decades of the brand. 
 
Hand-numbered from 1 to 1,500, the fresh scent is a light fragrance with notes of honeysuckle, orange blossom, and sandalwood.
 
In addition to a full line-up of Hourglass’s favorite products, the Hourglass Beauty Bar also features exciting up-and-coming brands including REOME, Perfumehead, and AKT.
 
To further support future creatives, Hourglass is partnering with the CFDA to identify some of the brightest rising talents. The brand is supporting the CFDA’s scholarship program and integrating them into the Barneys New York and Hourglass pop-up.
 
In addition to beauty brands, multiple fashion brands, hand-picked by former Fashion Director of Barneys New York Julie Gilhart, will be featured at the pop-up. 

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