Foreo, a Swedish-based beauty-tech brand known for its beauty tools integrated with AI, issued a statement in response to the recent escalation of U.S.–China tariffs, which have “no end in sight,” as CNN reported.

Consumers can expect to pay 20% to 30% more for Foreo’s beauty devices, which the Stockholm-based company manufactures in China. The price hike is significant, but it’s just a fraction of the increases Foreo is facing due to the 125% tariff recently added to Chinese imports, on top of previous tariffs.

The total tariff impact on Foreo products will range between a 137% and 151% increase, depending on a product, the company said in a press statement.

“This is one of the most aggressive tariff hikes we’ve seen in years,” says Mario Gomez, Global Commercial Director at Foreo. “At 130%, it fundamentally reshapes the cost of bringing our products into the U.S.”

Gomez says capping its price adjustment is the right decision. “Our first priority is our customer…This is not the message we wanted to deliver, but we believe transparency and fairness are vital…Our mission remains the same—to make self-care accessible, empowering, and effective for everyone,” he explains.

The tariffs will no doubt continue to affect the global beauty industry, significantly. Stay tuned to learn how other brands are responding.

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