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Cosmetify names Huda Beauty as the most followed and most mentioned beauty brand on Instagram in 2023.
May 28, 2024
By: Rachel Klemovitch
Assistant Editor
Cosmetify released its 2023 Index report and found Huda Beauty as the most followed and most mentioned beauty brand on Instagram in 2023. Huda Beauty had over twice as many followers as any other brand with 54.1 million followers. The brand also appears in the most Instagram posts with over 30 million posts. Cosmetify attributes Huda Beauty’s popularity in Instagram to Huda Kattan’s background as an influencer, leveraging her platforms to engage with her audience, showcase her products, and share beauty tips and tutorials.
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