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Beauty Industry, Beauty Launches

Huda Beauty Rebrands with New Packaging and Logo

The brand’s Easy Bake Loose Powder is the first to feature a new logo, embossed lettering, rounded edges, and a removable flexible sifter.

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By: Rachel Klemovitch

Assistant Editor

Huda Kattan, CEO and Founder of Huda Beauty has rebranded with a new logo and packaging. 
 
Kattan made the announcement on her YouTube channel, in the first episode of the brand’s new docuseries. 
 
In the comment, Kattan said, 
 
“It’s been such a journey over the past 11 years, but it felt like the right time to refresh the business, so it reflects who we are now and where we want to go. It’s been hard to say goodbye… but it’s time.”
 
The new look features a fully lowercase, rounded lettering, and a San Serif font.
 
The new wordmark highlights “huda” in bold, followed by “beauty” in a lighter weight. According to the video, this was made as a “bold but approachable” and modern design choice. 
 
The Easy Bake Loose Powder is the first product to feature the redesigned packaging and logo, with the rest of the Huda Beauty portfolio gradually taking on the new design. 
 
New packaging features rounded corners, a removable flexible sifter, embossed lettering, and the new logo.
 
Two thumb holes on each side allow users to squeeze and remove the sifter for direct access to the East Bake Powder. 
 
The new Easy Bake packaging and logo will be officially released later this month. 
 
The rest of the changes will be announced in future episodes of Huda Beauty’s YouTube docuseries. 
  
 

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