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From perfumes to candles, check out what fragrance notes capture the essence of the 2025 holiday season.
November 24, 2025
By: Rachel Klemovitch
Assistant Editor
This year, the demand for fragrances has surged. In time for the gift-giving season, The Fragrance Foundation (TFF) spotlights the top trends and fragrance notes from members’ newest and iconic scents.
From reimagined classics and culinary-inspired scents to fun, wearable formats such as mists and body sprays, TFF has curated the shopper’s ultimate guide.
With noteworthy trends of Sophisticated Gourmands and Woody Scents to the Ultra Intense, a variety of fragrances has defined the holiday season this year.
Linda G. Levy, President of The Fragrance Foundation, said,
“The popularity of fragrance continues to grow each year with more brands and consumer excitement than ever before. With the accessible price points of hair mists and body sprays to the booming trend of super intense personal perfumes, fragrance is driving the holiday spirit in stores and online. It continues to be the star of the holiday shopping season.”
Fragrance’s surge as a must-have has been fueled by its powerful connection to emotion, its transportive effect, and the rise of universal scents.
Plus, a new generation of Gen Z shoppers are expressing themselves through a collection of popular and luxury brands, amplified by social media.
The Sophisticated Gourmand trend of edible scents from savory to sweet has swept the fragrance landscape.
From delectable perfumes to decadent whiffs of bakery-inspired candles, “foodie” ingredients are being infused into formulations for a cozy and nostalgic holiday.
Not syrupy but subtly sweet, these ingredients mix with leathers, liqueurs, and woods for a sophisticated finish. Woody notes of oud, sandalwood, and cedarwood can also be added.
For those fragrance lovers who love a bold, statement-making fragrance, the sheer intensity of this season’s potent perfumes takes a favorite note or formulation to the extreme with the Ultra Intense trend.
Longer lasting, Extraits or Elixirs are now the new fragrance vocabulary.
Top Fragrances in the World in 2025
The Fragrance Foundation Reveals Packaging of the Year Winners—and More
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