IFF announced the opening of its Scent Dubai Creative Center, an addition to the company’s facility in the Dubai Science Park Laboratory Complex.

The added facility, which is over 20,000 sq ft, strengthens IFF’s capabilities to serve customers with leading fragrance innovations in one of the fastest-growing regions in the global scent industry.

Complete with cutting-edge technology and resources, the center features artistic and design inspiration from local and regional cultural heritage. It is also equipped with a semi-industrial production robot to accelerate speed to market.

IFF’s Scent Dubai Creative Center will enable the company to cater to the region’s unique and evolving consumer demands, working with customers to create solutions in scent performance, delivery systems, and scent engineering, among others.

Ana Paula Mendonça, president of IFF Scent, said, 

“Our new creative center features a significant number of evaluation booths for all scent categories, from fine fragrances to home, fabric, and beauty care, along with a full suite of advanced fragrance technologies. This enables our experts to craft fragrances that excel in desirability, superiority, and performance, ensuring every scent solution perfectly addresses different consumer touchpoints.”

It includes a perfumery art studio for co-creation with customers, a majlis—a traditional Middle Eastern sitting room—and an academy for perfumery training. 

IFF’s scent team has been present in Dubai for over 15 years. Its creative voice in the Middle Eastern perfumery market has led the global expansion of leading regional brands, creating scents that have become global icons beyond the region, supporting the global fine fragrance category growth.

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