This World Health Day, the Personal Care Products Council (PCPC), in collaboration with the Consumer Healthcare Products Association (CHPA) and its Health In Hand Foundation, and with support from the Melanoma Research Foundation and the Skin Cancer Foundation, announced the continued expansion of the #WearSunscreen campaign.

This campaign is a unified, cross-industry effort to promote daily sun protection as a critical public health priority.

The #WearSunscreen campaign aims to increase public awareness by sharing facts, free resources, and expert advice. 

Campaign partners are working together to provide tools and information that make it easier for consumers to incorporate sun protection into their daily routines.

Together, organizations across the consumer healthcare and personal care products sectors are aligning behind a single, urgent message: sunscreen is an everyday essential for protecting skin health and reducing the risk of skin cancer.

James Merrick, Chief Communications and Marketing Officer, the Melanoma Research Foundation, said, 

“While melanoma is the deadliest form of skin cancer, the most common cancer in the U.S., over 90% of melanomas are considered preventable and when detected early, are highly treatable… We are pleased to represent the melanoma patient and survivor community and join the collaborative #WearSunscreen campaign to help educate all about the harmful effects of UV rays and amplify the importance of melanoma prevention.”

The campaign is further strengthened by voices of lived experience, including skin cancer survivors and advocates sharing personal stories, alongside outreach to policymakers to help elevate sun safety as a national prevention priority.

Using the hashtag #WearSunscreen, consumers are encouraged to share their sun safety habits, highlight why sunscreen matters, and encourage others to take simple steps to protect their skin.

The campaign will be amplified across print, broadcast, and social media, with support from healthcare professionals, advocacy organizations, retailers, and influencers to extend its reach and impact.