Launching alongside the Pacha Soap Co. rebrand, Foxly is Pacha’s spirited new sister brand made for a generation that sees personal care as self-expression.

Created with input from Gen Z and millennial testers, Foxly blends clean ingredients, expressive design, and fragrance profiles inspired by TikTok’s layering trend. 

Alan Cunningham, President and COO of Pacha, said, 

“With Foxly, we wanted to take everything people love about Pacha Soap Co. — the craftsmanship, clean formulas, and purpose — and reimagine it for a new generation discovering personal care for the first time.”

Think bright Dragon Fruit, sunny Citrus Beach, and creamy Midnight Vanilla — scents made to mix, match, and make your own.

The debut of the Foxly collection includes Natural Deodorant, Body Wash, Body Lotion, Sugar Scrub, and Bar Soap, all formulated without parabens, phthalates, sulfates, or animal testing. 

Foxly launches exclusively in 500 Whole Foods Market doors and select other natural retailers, marking the first Gen Z and millennial-focused clean personal care brand built specifically for the natural channel.

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